View project01
DAYGLOW
A three-flavor soda range built around color and a stacked wordmark.
Brand identity · Packaging · CampaignSelected work / 2026Identity / Packaging / Campaign
GOOD TASTE.
BY DESIGN.
Distinctive brands.
Made to be picked up.
Independent brand studies and campaign ideas for products, places, and experiences worth discovering.
Explorethe work
Selected projects
01—07View project
View project02
fieldnote
Recipe numbers and ingredient lists become a juice identity.
Brand identity · Campaign · Trade
View project03
SIDEQUEST
A snack range and gift box built around the idea of a detour.
Brand identity · Packaging · PR gifting
View project04
LOW TIDE
A coastal natural-wine bar identity built on a brush-script sign and a very short menu.
Brand identity · Menu system · Signage
View project05
PLOT
A landscape-architecture studio identity built on a parcel-grid mark and a hoarding that announces the garden early.
Brand identity · Stationery · Site hoarding
View project06
SIDE B
A monthly listening-night identity — a flipped-record B, two inks, and a poster for every month.
Brand identity · Poster series · Merch
View project07
TEMPER
A workwear label identity carried entirely by its trims: woven label, stamped button, kraft hangtag.
Brand identity · Labels & trims · LookbookIndependent campaign concepts
26 studiesOne idea.
Room to move.
Distinct visual directions, carried from campaign hero to social story. Self-initiated studies for twenty-six businesses — a record store and venue, a nonprofit bike shop, apparel labels, a wine bar, an interior design studio, chocolate, tea, candles, florals, ceramics and more — fifteen with full case studies.
Seven brands.
Seven different appetites.
DAYGLOW / Color as recognition.
FIELDNOTE / Information as identity.
SIDEQUEST / Packaging as an invitation.
LOW TIDE / A sign as the whole brand.
PLOT / A mark that reads like a drawing.
SIDE B / One letter, twelve posters.
TEMPER / Branding you only see up close.Soda.
Juice.
Fruit + oat bites.
Natural wine.
Landscape architecture.
Listening night.
Workwear.
FIELDNOTE / Information as identity.
SIDEQUEST / Packaging as an invitation.
LOW TIDE / A sign as the whole brand.
PLOT / A mark that reads like a drawing.
SIDE B / One letter, twelve posters.
TEMPER / Branding you only see up close.Soda.
Juice.
Fruit + oat bites.
Natural wine.
Landscape architecture.
Listening night.
Workwear.
A little context
Isaac Hernandez.
Selected concept work.
I develop visual directions that connect a business’s story to the way people encounter it: an identity, a campaign, a social post, or a short motion piece.
This portfolio combines fictional brand studies with independent campaign proposals for real businesses. These are self-initiated concepts, not commissioned client engagements. Imagery is AI-assisted; proposed styling does not imply brand approval.
Brand identityPackaging conceptsArt directionCampaign systems
Ways to work together
Direction → Design → MotionA clear point of view.
Brand positioning, visual territories, campaign ideas, and art direction built around a specific business goal.
A coherent campaign.
Hero creative, social assets, email graphics, sales presentations, and identity or packaging concepts that belong together.
An idea that moves.
Short social clips, animated campaign graphics, and product-reveal concepts. AI-assisted production, grounded in your approved assets.
What are you
making next?
Have a launch, workshop, or campaign in mind?
Let’s talk about a direction that fits.